Madison Square Garden Sports (MSGS), Madison Square Garden Entertainment (MSGE), and Sphere Entertainment (SPHR) announced an expansive partnership with global technology powerhouse Lenovo (LNVGY) and its subsidiary Motorola Mobility, a leading mobile smartphone manufacturer. As part of the multi-year partnership, Lenovo will be an Official Partner of Madison Square Garden, the Christmas Spectacular Starring the Radio City Rockettes, and the professional sports franchises the New York Knicks and New York Rangers, and will receive brand inclusion across MSG Networks. Motorola will become an Official Partner of Madison Square Garden, the New York Knicks and New York Rangers. The cornerstone of the partnership between the MSG Family of Companies and Lenovo is community engagement – with initiatives focused on small businesses and community organizations through programming with both the New York Knicks and the Christmas Spectacular Starring the Radio City Rockettes. The multi-faceted Motorola partnership will be anchored in high profile, in-venue assets – specifically as the exclusive title partner of Madison Square Garden’s famed Celebrity Row.
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