Mondelez announced that its corporate venture capital arm, SnackFutures Ventures, has taken a minority stake in Urban Legend, a fresh doughnut and pastry business in the United Kingdom. All Urban Legend varieties – including those with creamy fillings, icings and frostings – are 200 calories or less.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on MDLZ:
- Mondelez collaborates with Accenture, Publicis Groupe on global marketing
- Mondelez to partner with Accenture and Publicis on AI marketing capabilities
- Mondelez price target raised to $85 from $79 at Evercore ISI
- Mondelez to acquire Evirth, terms not disclosed
- Mondelez to source plastic from advanced recycling tech for Triscuit packaging