Molson Coors told to stop comparing competitors’ beer to water, WSJ reports

BBB National Programs’ National Advertising Division found that Molson Coors (TAP) should stop marketing light beer products by alluding that those produced by competition have little or no flavor, the Wall Street Journal’s Patrick Coffee reports, citing the ad-industry self-regulatory group. The determination comes after AB InBev (BUD) filed a challenge to a mid-2022 Miller Lite advertisement with a voice-over that reads, "Light beer shouldn’t taste like water. It should taste like beer." Molson Coors plans to appeal the decision. Reference Link