Mobivity reports ‘surge’ in Connected Rewards adoption among convience chains

Mobivity Holdings (MFON) announced a surge in adoption of its Connected Rewards technology among convenience chains during the fourth quarter of 2024. The rapid expansion underscores the positive results that drive increasing demand and sustained momentum for performance-driven customer engagement solutions across the convenience and fuel retail sectors. In just the past 45 days, Mobivity has seen a 60% increase in the number of convenience store retailers leveraging Connected Rewards to engage their customers. As of 2024, over 25,000 Convenience and Fuel locations nationwide participated in Connected Rewards. The platform is already a key driver of engagement for two of the top three U.S. oil and gas companies, where its proven success has established it as a cornerstone of its customer engagement strategies. “Convenience stores are leading the way in embracing the Connected Rewards platform, recognizing its unique ability to convert mobile gameplay into sustained in-store activity,” said Kim Carlson, COO / CRO, Mobivity. “Creating native, omnichannel programs that can stand-alone or seamlessly integrate into any loyalty program provides a no-cost, plug-and-play solution to drive valuable and measurable marketing outcomes for retailers and brands.”