Mixed Martial Arts Group ‘accelerating’ customer growth strategy

Mixed Martial Arts Group (MMA) is accelerating its customer growth strategy in readiness for the upcoming integration of BJJLink, a digital platform tailored for Brazilian Jiu Jitsu and martial arts academies, into MixedMartialArts.com. The company said, “This strategic integration marks a pivotal moment for the martial arts industry, bringing together best-in-class gym management software with the MMA community platform to create an interconnected ecosystem designed to: Streamline academy operations – Advanced tools for payment processing, attendance tracking, and timetable optimization. Empower coaches & athletes – Monetization features for content, training programs, and membership services. Create revenue opportunities – Subscription-based growth and transaction revenue across the ecosystem…MMA.inc’s Growth Strategy: 2024-2026: The integration of BJJ Link aligns with MMA.inc’s aggressive growth roadmap, focusing on three key areas: Utility & Efficiency: BJJ Link enhances academy profitability through advanced management tools, positioning MMA.inc as the premier operational partner for martial arts gyms worldwide. Earnings & Monetization: Through Admin+ and Admin+ Black subscription tiers, academies, coaches, and athletes can monetize training programs, content, and services-turning expertise into sustainable income streams. Community & Ecosystem Growth: MixedMartialArts.com evolves from a news and media platform into a digital powerhouse, integrating BJJLink’s white-label tools, real-time analytics, and scalable solutions to drive engagement and retention across the MMA and Jiu Jitsu landscapes. Accelerating Subscription Revenue & Scaling the Business: This transition solidifies MMA.inc’s shift to a subscription-driven model, reducing reliance on traditional ad revenue and ensuring long-term, scalable growth. By merging BJJLink’s operational excellence with MixedMartialArts.com’s potential reach, we believe MMA.inc is creating the most powerful digital ecosystem in combat sports-one that enables gyms, coaches, and athletes to grow, engage, and monetize like never before.”