BMO Capital raised the firm’s price target on Meta Platforms (META) to $610 from $530 but keeps a Market Perform rating on the shares. The company’s video monetization efficiency continues to lag despite the double-digit growth in video engagement, the analyst tells investors in a research note. BMO further cites Meta’s higher-than-expected 2025 OpEx of $114B-$119B on Creator payouts and continued R&D spend.
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