Meta expands generative AI ad creative tools with new video capabilities

At Advertising Week 2024, Meta Platforms (META) is announcing new ways for advertisers to improve their campaign performance with updates to our video ecosystem, creator content and suite of generative AI ad creative tools. Meta blogged in part, earlier: “We’re rolling out new tools to help improve partnership ads performance on Reels – on average, adding partnership ads to business-as-usual ads reduced CPAs by 19% across all the tests….The new, full-screen Video Tab gives people the power to explore the videos they love – whether they be Reels, longer videos, or Live content – all in one place…With this change on Facebook, advertisers will continue to benefit from our AI-enabled investments in ad delivery and ranking models… we are expanding the suite of tools and introducing video generative AI features, to support businesses along the entire ad creation journey…Now, for the first time, you can generate video creative from your single static image without any existing video assets on Instagram Reels…some advertisers have been using this tool to repurpose a previous well-performing static ad image to make the ad creative more dynamic and engaging… we’re announcing that advertisers can now integrate creator content into their collections ads on Reels and additional surfaces, with the two account handles appearing together, powered by their Advantage+ Catalog…Lastly, to make it as seamless as possible for advertisers to integrate creators across their advertising strategies, we’re consolidating partnership ads tools into a single page within Ads Manager, called Partnership Ads Hub.” Other companies in the social media space include: Pinterest (PINS), Snap (SNAP), Reddit (RDDT), Alphabet (GOOG).