Meta expanding Meta Verified to businesses

At Meta‘s Conversations Conference in Mumbai, Mark Zuckerberg announced the company will soon expand Meta Verified to businesses on Instagram, Facebook and WhatsApp. “We’ll start with a test in the coming weeks for businesses on Instagram and Facebook in select countries – and will expand to businesses on WhatsApp in the future. Meta Verified is built to help businesses more easily stand out on our apps and build confidence with their customers, including letting their customers know they’re chatting with the right business.” A Meta Verified business subscription will include business authentication with a verified badge, impersonation protection, access to account support, and other features, Meta says.