Meta said it will significantly reduce the price of Subscription for no ads, and offer people in the EU an additional new choice to use Facebook and Instagram for free with less personalized ads. “In the less personalized option, we will use significantly less data to show ads, so ads may be less relevant to a person’s interests. We are implementing these significant changes in response to demands from EU regulators, even though the feedback goes beyond what is required in the law.” Studies show that people and businesses prefer personalized ads which support jobs and economic growth, and give people access to free online services, Meta said in a blog post. “We firmly believe that personalized ads are a vital component of the ad-supported internet that has enabled access to free online services for hundreds of millions of EU citizens and billions of people around the world. We will continue to advocate for regulations that support the responsible use of personalized advertising, allowing us to maintain the high-quality, free services that people have come to expect from us,” Meta added.
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