BMO Capital lowered the firm’s price target on McDonald’s to $315 from $330 but keeps an Outperform rating on the shares. The company’s Q2 earnings miss reflected comp shortfall across segments and pressures continued into July, though the $5 meal deal is driving participation and additional value programs are on the horizon, the analyst tells investors in a research note. BMO adds that McDonald’s is among best positioned for value-oriented consumer backdrop.
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