McDonald’s price target lowered to $265 from $285 at Stifel

Stifel analyst Chris O’Cull lowered the firm’s price target on McDonald’s to $265 from $285 and keeps a Hold rating on the shares. The firm’s analysis of mobile location data indicates that media attention before launching new national value offers at fast food chains, exemplified in McDonald’s $5 Meal Deal, may have positively impacted transaction performance, including among lower-income consumers. However, a key question on the upcoming earnings calls will be whether the transaction improvement has sufficiently generated more profit dollars for franchisees, the analyst tells investors in a note about the Americas Restaurants group.