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McDonald’s appointing Chief Restaurant Experience Officer to speed R&D, WSJ says

McDonald’s appointing Chief Restaurant Experience Officer to speed R&D, WSJ says

McDonald’s (MCD) is shaking up its operations and development structure as it seeks to get new menu items and technology to restaurants more quickly, Chief Executive Chris Kempczinski said in an interview with The Wall Street Journal. “It’s just going to allow us to be faster,” Kempczinski is quoted by The Journal’s Heather Haddon as having said. Under the new structure, Jill McDonald – who currently heads the company’s international division that includes Europe, Canada and Australia – will become the chain’s first Chief Restaurant Experience Officer on May 1.

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