UBS raised the firm’s price target on Mattel (MAT) to $29 from $26 and keeps a Buy rating on the shares. Mattel reported a Q4 beat and fiscal 2025 guidance ahead of expectations despite the impact from tariffs, the analyst tells investors in a research note. Tariff risk has been a meaningful overhang for the toy sector, with Mattel announcing significant efforts to reduce exposure to China, the firm says. UBS expects Mattel’s shares to rerate higher driven by a more diversified portfolio, nimble supply chain, continued cost discipline, stronger movie slate in 2025 and more importantly owned intellectual property monetization cycle beyond FY25.
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