Mattel named ‘attractive value idea’ at DA Davidson

DA Davidson keeps a Buy rating and $27 price target on on Mattel (MAT) while also naming the stock its “top pick” and an “attractive value idea” in Toys following a positive holiday sales update out of Target (TGT) this week. Target has indicated that it saw a meaningful acceleration in discretionary categories during the holiday timeframe, most notably in apparel and toys, and with Hasbro’s (HAS) business now more heavily weighted toward gaming and not toys, Mattel is the better play on toys, the analyst tells investors in a research note. The stock is also trading at only about 7-times the firm’s 2026 expected EBITDA, DA Davidson added.