Marti Technologies (MRT) announced the launch of its dynamic pricing model, designed to improve service efficiency and enhance user satisfaction in its ride-hailing service. This innovative pricing strategy adjusts ride-hailing fares in real-time based on supply and demand, ensuring that riders receive timely service while helping drivers maximize their earnings. The implementation of dynamic pricing, which Marti launched in Turkiye’s largest city Istanbul, is currently being rolled out across the country. The company anticipates that this strategic move will not only enhance operational efficiency but also strengthen Marti’s long-term competitive position in Turkiye’s ride-hailing market. Prior to the introduction of dynamic pricing, Marti announced that it expects to complete 2025 with $34M of revenue. This is 2.1 times higher than Marti’s 2024 performance target of $16.6M of revenue. The introduction of dynamic pricing is expected to have a further positive contribution to company revenue.
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