Jefferies raised the firm’s price target on Marriott (MAR) to $295 from $251 and keeps a Hold rating on the shares. The firm’s view on Lodging stocks going into 2025 is “incrementally positive,” says the analyst, who cites a more stable macro environment, balanced fundamentals, and sustainable growth. The continuing execution of unit and pipeline growth for C-corps and return-on-investment projects for REITs should support higher valuations in the context of an improving interest rate outlook, the analyst tells investors in a group outlook note.
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