Manchester United, Qualcomm expand prinicipal shirt partnership

Qualcomm Technologies (QCOM) and Manchester United (MANU) have triggered the extension of their principal shirt partnership which will now run until 2029. The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of processors and can be found in more than 3 billion devices globally. The Snapdragon processors power premium experiences from the world’s biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars. In a first for the club, the new shirts featuring the Snapdragon brand launched with an innovative augmented reality experience which fans can access by scanning a QR code and the Snapdragon logo on the front of the shirt. The experience, developed by Qualcomm Technologies, brings fans onto the pitch of Old Trafford and will feature exclusive Manchester United content throughout the season.