Magnite introduces Magnite Access, an omnichannel audiences, data, supply suite

Magnite introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners-and their advertising partners-to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways. “The industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side,” said Adam Soroca, Chief Product Officer at Magnite. “This presents an opportunity for media owners to embrace new ways of activating audience data at scale. Magnite Access ensures we are well-positioned to provide our clients with omnichannel audience products across multiple formats, such as streaming and display, as well as multiple demand sources. The expansive breadth of deterministic and probabilistic tools within Magnite Access provides sellers and buyers with a comprehensive, high-precision solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.”