Magnite (MGNI) announced it has strengthened its partnership with Samsung Ads (SSNLF) to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV service, Samsung TV Plus, which went live across the Southeast Asia region late last year. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time.
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