Macy’s signs new 10-year rights deal with NBCUniversal

Macy’s (M) signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and Telemundo, marking a significant expansion to unlock content opportunities and continue the exponential growth that Macy’s has seen in recent years. The 10-year agreement will expand beyond these two iconic holiday celebrations, including broadcast and streaming rights to both celebrations, a Macy’s Parade-eve special, as well as a new special program, to be announced at a later date. “Macy’s is excited to grow our broadcasting and streaming deal with NBCUniversal as the appetite for our content continues to grow,” said Sharon Otterman, Macy’s Chief Marketing Officer. “This is a significant expansion of our long-standing relationship that will increase the visibility of Macy’s and all our content offerings.”