Lucid Group reaches agreement with Gravity over trademark dispute

Lucid Group announced it has reached an agreement with Gravity regarding use of the “Lucid Gravity” trademark. The agreement allows for Lucid’s use of the “Lucid Gravity” brand without impinging on Gravity’s pre-existing trademark, avoiding a dispute between the two companies. “We are pleased to have reached an agreement with Gravity, Inc.,” said Matt Everitt, General Counsel at Lucid. “Anticipation is building for the Lucid Gravity and we look forward to delivering the world’s most outstanding all-electric SUV.”