LQR House to shut down RareSips NFT platform, end Bevage partnership

LQR House (LQR) announced its first major strategic updates under the guidance of David Lazar, the Company’s newly appointed Director and President. In an effort to reduce the Company’s costs and refocus its resources, LQR House will be shutting down its NFT platform, RareSips, and ending its partnership with Bevage. David Lazar believes that the NFT platform RareSips no longer aligns with the vision for LQR House and that the platform’s operations consume resources that could be better allocated elsewhere. By cutting RareSips, Lazar aims to streamline operations and sharpen the Company’s focus on more impactful opportunities. Additionally, LQR House and Bevage have ended their partnership by mutual agreement, following LQR House’s role in building the brand’s online presence and designing their website. While the Company believes in Bevage’s potential, it was decided to shift away from this partnership in favor of cost reduction and operational efficiency.