LPL Financial announces updates to firm’s financial technology

LPL Financial (LPLA) announced updates to the firm’s financial technology, investment solutions and platform infrastructure. This sustained focus demonstrates LPL’s commitment to helping advisors leverage existing and new technologies to maximize their time, deliver bespoke client experiences, and provide more sophisticated and personalized financial advice. In 2024, LPL invested approximately $500 million in technology innovation and infrastructure enhancements. This investment fueled over 250 new product enhancements directly impacting advisor, institution and end-client experiences this year. Technology enhancements and updates throughout the fourth quarter include: Modernized Move Money Check Disbursement Process: A new guided user interface and intuitive in-transaction submission capabilities enable faster movement of money, simplifying the process for investors. Redesigned Account View Mobile App Overview Page: A simplified user experience and improved navigation enrich the user experience in Account View, LPL’s end-investor-facing interface. Enhanced Client Reporting in Account View: Streamlines the process for advisors to schedule and send reports to investors directly from Account View. New ClientWorks Model Screener: LPL’s advisor platform, ClientWorks, was updated to enable more advanced search and comparison modeling of portfolios in LPL’s Model Wealth Portfolios, Manager Select and Optimum Market Portfolios platforms. Updated Capabilities in ClientWorks Rebalancer: Following the national rollout of LPL’s enhanced trading rebalancing platform earlier this year, the firm added features in Q4, including the ability to view session history and a new streamlined dashboard.