Lowe’s makes new advancements to its media network

Lowe’s Companies is making new advancements to its media network to deliver a world-class retail media experience with enhanced white glove service for its brand advertisers. To support its strategic growth, Lowe’s has rebranded its retail media network with a new logo and a simplified name: Lowe’s Media Network. Lowe’s also announced expanded placements on the Lowe’s app and the launch of four new channels this year: email, in-store audio, paid search and direct mail for install services.