Loop Media in ‘viewability’ and ‘fraud protection’ deal with DoubleVerify

Loop Media is pleased to announce that it is partnering with DoubleVerify to utilize the DV Marketplace Suite Quality Insights’ pre-bid fraud and invalid traffic protection solution, which helps Loop avoid serving advertisements to sites identified by the Internet Advertising Bureau as being invalid or fraudulent, as well as utilizing DV’s measurement and reporting tools. With global CTV advertising spending continuing to grow, publishers and advertisers need confidence that their media dollars are being spent on valid traffic. Loop Media’s partnership with DV helps to protect advertisers against fraudulent and invalid CTV traffic. This partnership also enables Loop Media to optimize inventory across their network, maximizing performance and value for advertisers.