Lole Brands acquires footwear brand Sanuk, terms not disclosed

Lole Brands announced its acquisition of outdoor lifestyle footwear brand, Sanuk previously a division of Deckers Brands. Founded in 1997 within the vibrant surfing, action sports and outdoor community, Sanuk has long been synonymous with comfort, creativity and free-spirited adventure. Renowned for its original styles and irreverent marketing, Sanuk is on a mission to spread smiles far and wide through fun yet functional footwear. The partnership will usher in a new era for the beloved Southern California-born brand, as Sanuk and Lole share a commitment to responsibly produced, innovative and stylish design. Under new ownership, Sanuk will benefit from a renewed investment to build on its core strengths, such as unique, consumer-centric products and marketing that differentiates the brand in the marketplace. Sanuk’s loyal customer base of wholesale partners can look forward to experiencing the brand’s evolution, which includes a nimble and progressive approach to marketplace management and customer service.