Locafy secures media contract with value of up to $6.5M

Locafy (LCFY) has partnered with one of the largest media and information services companies worldwide. The collaboration will address critical SEO challenges impacting the partner’s widely read news website and specialized content platforms, aiming to restore revenue from sponsored content, enhance advertiser visibility, and shield content against recent and potential future SEO penalties resulting from search engine algorithm changes. Following recent SEO policy updates, including Google’s new enforcement actions related to site reputation and search ranking penalties, many publishers have faced the removal of sponsored content from their platforms, impacting both revenue and formerly valuable product offerings. Locafy’s proprietary Article Accelerator solutions offer an effective response to this industry-wide challenge, enabling publishers to safely reintegrate valuable content while minimizing SEO performance risk. Pursuant to the agreement, Locafy will implement sponsored articles representing approximately US$500,000 in potential annualized recurring revenue during the initial phase. These initial articles are approximately 8% of the total articles removed from the partner’s platforms and just one of the high value niche categories they previously monetized using their own publishing assets. Locafy’s publishing solutions enable the media company to leverage its sizable client base to offer national SEO solutions while shielding their masthead brands entirely from any potential search engine penalties.