Environics Analytics announces a partnership with LiveRamp. Under the terms of this partnership, EA will be the sole provider of LiveRamp’s suite of products and services in Canada. The addition of LiveRamp’s platform to EA’s existing data, analytics and clean room capabilities enable businesses to successfully navigate today’s challenging marketing environment. The combined solution extends the value of organizations’ first-party data, improving connectivity across the media ecosystem and, most importantly, ensuring accurate measurement of the impact of advertising spend without relying on third-party cookies. EA will manage all products and services within its comprehensive ISO 31700-1 Certified data and governance framework.
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