LifeMD launches private health insurance acceptance for primary care services

LifeMD announced the launch of private health insurance acceptance for its virtual primary care services, including weight management for medically qualified patients. Initially available in select states, the company plans to continue enrollments with private payors to facilitate access to medically necessary services, ultimately having broad coverage options across all 50 states. As part of its early 2025 roadmap, LifeMD expects to begin accepting Medicare. The acceptance of private insurance to cover medically necessary services is being offered to patients in connection with a monthly membership for non-covered services, with an out-of-pocket cost for those services that is considerably lower than current monthly self-pay fees. Once a patient’s health insurance benefits have been electronically verified, LifeMD will handle the claims submission and prior authorization processes.