Land’s End price target raised to $20 from $15 at Craig-Hallum

Craig-Hallum raised the firm’s price target on Land’s End to $20 from $15 and keeps a Buy rating on the shares. It appears that strong year-to-date trends for Lands’ End have continued into the spring season since the company’s Q4 earnings report on March 27th, the firm says. Third party web traffic and credit card data have accelerated from March into April, and it appears that the company is having success selling more technical items at higher prices, such as its Wanderweight jackets and tummy control swimsuits. Craig-Hallum believes these innovative new performance items are helping to drive sales and margin, and dynamic pricing is helping to convert this innovation into strong margins by limiting markdowns and raising prices on key styles and colors when appropriate.