La Rosa Holdings to offer bitcoin, cryptocurrency payment options

La Rosa Holdings (LRHC) announced it will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents. This initiative provides agents the flexibility to receive certain payments in digital assets, marking a progressive step toward integrating blockchain technology into real estate transactions. The plan addresses the growing demand for alternative payment methods among agents and clients alike. Joe La Rosa, CEO of La Rosa, commented, “We are proud to introduce this groundbreaking payment option, enabling agents to receive their commissions in cryptocurrency. We believe that once we effectuate this plan, this move will not only position us at the forefront of technological innovation in real estate but also will deliver tangible benefits for our agents. In our view, cryptocurrency payments offer faster, more secure transactions with lower fees while providing the potential for income growth through the value appreciation of digital assets”