La Rosa Holdings announced the launch of My Agent Account version 3.0, a significant upgrade to its proprietary platform, which now includes a new module specifically designed for property management disbursements. This update is expected to improve operational efficiency for agents across the Company. My Agent Account, La Rosa’s proprietary platform, was designed to empower agents with a comprehensive suite of tools and resources. Serving as a centralized hub, it enables agents to stay connected, informed, and efficient in their daily operations. A key feature of the platform is JAEME, a real estate AI assistant designed to inspire and support agents by providing personalized content that boosts marketing, efficiency, and sales efforts. All La Rosa offices have access to My Agent Account and are required to pay a mandatory monthly or annual subscription fee per agent for it. The platform has demonstrated significant growth and adoption among the Company’s agents: My Agent Account utilization increased by 19% year-over-year, reflecting the growing reliance on the platform for daily operations; The My Agent Account app saw a substantial increase in downloads, nearly doubling from 281 for 2023 to 574 for 9 months of 2024, highlighting increasing user engagement; JAEME utilization also increased with a jump from 864 hits in January to 1,400 hits in June 2024 and 976 hits in September 2024, showcasing the growing role of AI-driven assistance in agent operations.
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