Kohl’s initiated with an Underweight at Barclays

Barclays initiated coverage of Kohl’s (KSS) with an Underweight rating and $4 price target The firm says of near-term cost pressures from tariffs and the ensuing price increases will likely compound what was an already difficult second half of 2025 for Kohl’s, especially as the company laps Sephora store openings. Kohl’s long-term positioning remains under pressure with generational changes in how consumers shop, with market share losses to both off-price, mass channels, and branded direct-to-consumer efforts all continuing, the analyst tells investors in a research note.