Kenvue (KVUE) announces actress and entrepreneur, Shay Mitchell, as the global brand ambassador for OGX, stepping in as the face of the brand’s Fixer character in their new campaign. The company said, “This collaboration marks an exciting new chapter for OGX, as the brand leans deeper into its positioning as #1 in hair repairi, with The Fixer as a character embodying that expertise, and leverages the power of science-backed, expert-endorsed innovations to reach more consumers.”
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