JetBlue plans to install first-class seats, travel fewer routes, WSJ reports

JetBlue (JBLU) is making changes to its business model in order to take on the biggest airlines in the industry, Alison Sider of The Wall Street Journal reports. The company is installing first-class seats and is opening its first airport lounges in New York and Boston. Additionally, the company will focus on cost cuts and operating improvements to preserve its ability to remain a low-fare carrier while enhancing its high-end appeal.