JetBlue (JBLU) is making changes to its business model in order to take on the biggest airlines in the industry, Alison Sider of The Wall Street Journal reports. The company is installing first-class seats and is opening its first airport lounges in New York and Boston. Additionally, the company will focus on cost cuts and operating improvements to preserve its ability to remain a low-fare carrier while enhancing its high-end appeal.
Invest with Confidence:
- Follow TipRanks' Top Wall Street Analysts to uncover their success rate and average return.
- Join thousands of data-driven investors – Build your Smart Portfolio for personalized insights.