Ituran announces partnership with Microsoft and Porsche

Ituran Location and Control (ITRN) is proud to announce a partnership with Microsoft (MSFT) and Porsche (POAHY), bringing cutting-edge real-time data telemetry technology to the world of motorsports for the Porsche Carrera Cup motor race. This collaboration leverages advanced real-time data collection, transmission, and cloud-based analysis, empowering Porsche racing teams to optimize performance during races. The technology underwent rigorous testing throughout the 2023 season in Brazil and for the current 2024 season of the Porsche Carrera Cup, it is fully operational in Brazil, Argentina and Portugal.