iQiyi releases data, content trends for Chinese New Year holiday period

iQIYI (IQ) released its viewership data and content trends for the Chinese New Year holiday period. As families gathered to celebrate the holiday, iQIYI’s variety show channel emerged as the category with the highest viewing time. The 2025 Spring Festival Gala topped the variety show rankings. On iQIYI International, the global livestream of the event saw a 135% year-on-year increase in average viewing time per user. iQIYI’s “The Blooming Journey” topped the content popularity rankings within the channel. The platform’s comedy IP, “Super Sketch Show,” saw a noticeable boost in viewing time, with Seasons 1 and 2 experiencing increases of 18% and 26%, respectively, compared to the pre-holiday period. These new releases further fueled interest in suspense dramas, with a 22% increase in overall viewing time for “Light On Theater” content compared to the pre-holiday period. Meanwhile, mini-dramas continued to gain traction, with data indicating that viewers aged 35 and below comprised over 70% of the audience. With 70% of iQIYI users considering bullet comments an essential part of their viewing experience, the platform saw a 118% year-on-year increase in bullet comments.