Intuit launches media network for small businesses, Adweek reports

Intuit (INTU) is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, Adweek’s Catherine Perloff reports, citing executives. The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers, social platforms like Meta (META), and connected TV. Intuit is working with Vizio (VZIO) as its exclusive CTV partner, the author notes. Intuit also owns email marketing business Mailchimp, whose customers the company plans to eventually make available to advertisers for targeting, said Dave Raggio, vice president of U.S. acquisition marketing for Intuit’s small business and self-employed group.