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Interactive Strength secures distribution for CLMBR in Indonesia

Interactive Strength secures distribution for CLMBR in Indonesia

Interactive Strength has secured exclusive distribution and received two orders in the third quarter for CLMBR in Indonesia with PrimaFit. Trent Ward, CEO, said: “Indonesia is a very fast-growing economy that is already in the G20 and is expected to continue to climb in world rankings of large economies. PrimaFit is the leader in the country and have done a great job for other brands such as LifeFitness, Woodway, TRX and StairMaster, and we are excited to partner with them. PrimaFit received an initial order of 10 units earlier in the third quarter and following on the success they had with those units, they already returned with a second order for 22 units this month, which is a fantastic sign of the potential for CLMBR in the country. One of the country’s premium boutique operators is pioneering a boxing-driven circuit class focused on CLMBR and has high expectations for growing the format in Indonesia. We expect to sell to at least ten international distributors or key accounts this year and we believe the international sales opportunity will be similar in size to the opportunity in the US given countries like Indonesia. As we announced earlier this week, CLMBR passed compliance tests for the European Union and we will start fulfilling European and UK orders immediately, with expectations for additional countries to place orders in the fourth quarter. The third quarter results are expected to demonstrate a step-change in the revenue profile of the business and we have higher expectations for the future now that we are able to access some of the largest fitness markets outside of the United States for the first time.”

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