Intel, Act-On Software collaborate for AI-based software

Act-On Software is collaborating with Intel to accelerate development of a new AI-based software capability called Act-On AI Audience Insights. Act-On AI Audience Insights works by analyzing billions of data points to highlight new segments within a customers database, providing information that yields higher outcome marketing opportunities. Using machine learning to analyze customer behavioral data, it can identify unique audience segments to power marketing automation. In a traditional world without AI, marketers would have to create audience segmentations based on manual analysis and best guesses. AI Audience Insights helps the user identify audience segments automatically and in a fraction of the time, accelerating a process crucial to the success of digital marketing.