Integral Ad Science (IAS) announced the company has received an accredited ISO/IEC 42001 certification, making it the first measurement provider to receive ISO certification for its use of AI, and one of the first companies certified in the world. “ISO 42001 is a groundbreaking standard, and as we continue to use artificial intelligence to provide the most actionable data to our customers, we are proud to be at the forefront of responsible AI,” said Kevin Alvero, Chief Compliance Officer at IAS. “As the first measurement provider to receive ISO 42001 certification, we continue to demonstrate to our customers that IAS’s use of AI is safe, responsible and transparent.”
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