Integral Ad Science (IAS), which sells brand safety and ad verification solutions to advertisers, is raising its prices, ADWEEK’s Catherine Perloff reports, citing three people familiar with the matter. Clients of Yahoo’s demand-side platform were informed of the price increase with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science. A second source, who requested anonymity to discuss private conversations, was informed of the price changes via Yahoo’s DSP. Barnes said the new prices go into effect on November 1, the author notes.
Don't Miss Our Christmas Offers:
- Discover the latest stocks recommended by top Wall Street analysts, all in one place with Analyst Top Stocks
- Make smarter investments with weekly expert stock picks from the Smart Investor Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IAS:
- Integral Ad Science jumps 15% after Bloomberg says company exploring sale
- Integral Ad Science explores sale after seeing takeover interest, Bloomberg says
- Integral Ad Science exploring possible sale, Bloomberg reports
- Integral Ad Science extends availability of Quality Attention product
- Integral Ad Science expands misinformation brand safety product to YouTube