Integral Ad Science will now offer its misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability of their digital media investments on YouTube. IAS’s Total Media Quality product suite provides third-party assurance that advertisers’ campaigns are running adjacent to brand safe and suitable content. IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures.
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Read More on IAS:
- Integral Ad Science names Marc Grabowski as COO, Srishti Gupta as CPO
- Integral Ad Science price target raised to $13 from $12 at Barclays
- Integral Ad Science Expands Board, Appoints Tech Veteran Lord
- Integral Ad Science sees FY24 revenue $538M-$544M, consensus $536.81M
- Integral Ad Science sees Q3 revenue $137M-$139M, consensus $137.15M
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