Integral Ad Science (IAS) announced exclusive first-to-market content-level Brand Safety and Suitability measurement for advertisers on Kwai for Business, the commercial platform of Kwai – one of the most popular social media video apps in Brazil. In addition, IAS is launching its AI-driven Total Media Quality for Kwai product suite to provide advertisers with industry-leading Viewability and Invalid Traffic Measurement. This partnership with Kwai supports IAS’s long-term international expansion strategy. Advertisers focused on LATAM and APAC markets now have an additional layer of trusted, third-party transparency. In Brazil and Indonesia alone, they will be able to reach a base of over 100M monthly active users.
Pick the best stocks and maximize your portfolio:
- Discover top-rated stocks from highly ranked analysts with Analyst Top Stocks!
- Easily identify outperforming stocks and invest smarter with Top Smart Score Stocks
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IAS:
- Integral Ad Science received an accredited ISO/IEC 42001 certification
- Integral Ad Science price target raised to $14 from $13 at Barclays
- Integral Ad Science initiated with a Sector Perform at Scotiabank
- JMP Securities digital advertising analyst hold analyst/industry conference call
- Integral Ad Science plans to expand into China