Innovative Eyewear partners with Geenee

Innovative Eyewear announced it has partnered with augmented reality shopping developer Geenee to develop a new generation of Smart Eyewear retail experiences in Q4. The Company is working with Geenee to launch the following new customer experiences for its smart eyewear: The launch of the new Lucyd Kiosk, a freestanding LCD display with an immersive brand experience, allowing the viewer to see all Lucyd and Powered by Lucyd frames superimposed on their faces using state of the art virtual try-on, or VTO, technology. The Lucyd Kiosk will also support seamless audio demos using a tethered pair of Lucyd glasses coupled with larger-than-life TikTok videos and product content. The Company envisions the Kiosk will be placed in high-volume optical stores, big box stores and select specialty retailers. The launch of an improved VTO experience on Lucyd.co, enhancing the Company’s unique online smart eyewear shopping experience with cutting-edge AR try-on. Finally, the Company will be partnering with Geenee to launch a new wave of personalized web advertisements supporting VTO, allowing viewers to instantly try on Lucyd eyewear while browsing other websites.