IMAX, Wanda Film expand partnership for technology, content

Wanda Film plans to expand their longstanding strategic partnership with a sweeping agreement spanning technology and content The agreement will secure and fortify Wanda Film’s leading IMAX footprint – the largest IMAX circuit in China. Under the terms, Wanda Film will upgrade 61 of its top performing locations to state-of-the-art IMAX with Laser technology – including top-grossing IMAX locations in Tier 1 cities Beijing, Shanghai, Guangzhou, and Shenzhen. Additionally, Wanda Film will renew up to 37 existing IMAX locations for another five years and, subject to mutual understanding, add up to 25 new IMAX locations over the next three years. Furthermore, IMAX and Wanda Pictures will also explore opportunities to collaborate on exclusive awe-inspiring content and experiences across documentaries, music, gaming, and sports. IMAX has a longstanding partnership with Wanda Pictures, the company’s production and distribution arm, on feature releases, including 2021’s Filmed for IMAX hit “Detective Chinatown 3.”