IGC Pharma expands Holiby line with ‘Longevity’, ‘Renew’

IGC Pharma (IGC) is expanding its Holiby wellness brand with the launch of two new product lines-Longevity and Renew-specifically designed to meet the increasing demand for anti-aging and cellular health solutions. Holiby is scaling its commercial strategy through direct-to-consumer e-commerce, white-label and private-label partnerships, and targeted influencer marketing and digital advertising. This multi-channel approach positions Holiby for growth while expanding IGC Pharma’s non-dilutive revenue streams. The new products include: Longevity Gummies – Cognitive & Cellular Health Support: Boosts NAD+ levels to promote healthy aging; Lion’s Mane Mushroom for cognitive function and memory; Powerful antioxidants to help fight cellular damage. Renew Gummies – Energy & Resilience Supports: NAD+ metabolism for sustained vitality; Chaga Mushroom for immune defense & inflammation support; Plant-based adaptogens to enhance stress resilience.