Identiv & partners to drive adoption of NFC-enabled diggital product passport

Identiv (INVE)is bringing sustainability to the fore, taking a leading role in driving the adoption of NFC-based Digital Product Passports DPPs. On November 6, 2024, Identiv, in collaboration with NFC Forum, STMicroelectronics, and custom skateboard designer BoardPusher, will host an exclusive webinar focused on the critical role of NFC technology in advancing sustainability efforts and the implementation of the Digital Product Passport…NFC technology in a DPP ecosystem can enhance product traceability, foster consumer knowledge and trust, whilst driving operational efficiency, enabling brands to deliver on their product sustainability goals. Romain Pardo, Product Manager for NFC tags at STMicroelectronics, added, “STMicroelectronics NFC technology complements ideally Identiv and BoardPusher solutions and together we create a robust and trusted ecosystem ready to onboard blockchain format information that fits the Digital Passport Product requirements.” STMicroelectronics is taking a leadership position in sustainability in the semiconductor industry by committing to reach carbon neutrality by 2027.