IBM to become UFC’s official global AI partner

IBM (IBM) and UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (TKO), announced an innovative new partnership that will combine the power of IBM’s AI and data platform, watsonx, with the vast global reach of UFC’s content platforms to enhance the viewing experience for millions of UFC fans around the world. With the new agreement, IBM will become UFC’s Official Global AI Partner, marking the first time UFC has opened up this marketing category to a brand partner. The core of the partnership will feature UFC Insights Engine built with IBM watsonx. Insights Engine will harness IBM’s expertise in data and AI technologies – including its family of Granite large language models – and UFC’s rich data feeds to provide the UFC global viewing audience with more timely, in-depth information. This includes unique insights and advanced analysis of live bouts, fighter tendencies, projections of possible match outcomes, and method of victory – all of which will be engineered to update in real-time on-screen as more live data is generated.