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IBM, L’Oreal enter collaboration to leverage generative artificial intelligence
The Fly

IBM, L’Oreal enter collaboration to leverage generative artificial intelligence

IBM (IBM) and L’Oreal (LRLCY) announced a collaboration to leverage IBM’s generative artificial intelligence technology and expertise to uncover new insights in cosmetic formulation data, facilitating L’Oreal’s use of sustainable raw materials, for energy and material waste reductions. This effort will develop a custom AI foundation model engineered to significantly increase the ability of L’Oreal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world.

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